After providing creative inspiration as Max Factor's muse, Gwyneth Paltrow is back in a brand new campaign for the beauty brand.
Wearing a gold sequin dress and her hair styled in soft waves, Gwynnie pays homage to Farrah Fawcett in the first ad from the Modern Icon campaign.
Hmm, we don't know about you, but we think they missed the mark on this one. Her hair could have used a little more feathering and the retouching is a little out of control.
Gwyneth will also be portraying Marilyn Monroe, Audrey Hepburn, Brigitte Bardot in the yet to be released ads as well as Madonna.
Considering their history, we're kinda surprised Miz Goop let that one happen.
That being said, we can't wait to see how it turns out, and more importantly, what Her Madgesty will have to say about it!
[Image via Twitter.]