Well, this certainly takes the fun out of these!
But we're glad to be informed of the really tragic reality behind something that appears so harmless and cute!
PETA has released their list of the best and worst Super Bowl commercials regarding the treatment of animals, and while advertisers like Kia and Budweiser were rated among the favorites, it was CareerBuilder that was rewarded the Ass-Backwards Corporation of the Year Award for its clip (above) which features baby chimpanzees, despite being aware that they are notoriously taken away from their mothers after birth, and trained violently for usage in the media, before being discarded at roadside zoos!
Meanwhile, Sketchers was also noted for their promotion of dog racing in their ad (after the jump!), which is also notorious for its less-than-stellar treatment of greyhounds while they can race, and once they are too old or injured, are discarded or put down!
So unfortunate. We sincerely hope that these companies take the time to get educated on what has proven to be very irresponsible marketing, and ensure that their commercials reflect such in the coming years!
Tags: animal cruelty, ass backwards corporation of the year, careerbuilders, chimpanzees, commercials, greyhounds, marketing, peta, sad, skechers, super bowl, worst