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All tag results for fragrance

This New Deodorant Only Starts To Work When You Start Sweating!

Filed under: Wacky, Tacky & TrueScience!

A group of researchers may have changed the world of deodorant FOREVER!

We never thought we'd be saying this sentence, but the world of deodorant as you know it is about to change FOREVER!!!

Are you tired of spraying layers and layers of deodorant on your pits, JUST to have them start stinking again as soon as you work up a sweat??

Well those days are LONG gone as a team of researchers from Queen's University Ionic Liquid Laboratories (QUILL) has come up with a new "perfume" that actually smells BETTER when you start sweating!

Now we know there are probably some of you out there who are thinking this is impossible, but it's actually fairly simple!

[ Related: Scientists Are Developing A Hangover Free Wine! ]

The team of researchers created what they call "pro-fragrance ionic liquid with stable hemiacetal motifs," which is essentially an odorless liquid that emits a nice fragrance when it comes into contact with water!

Except in this case the water is your sweat…. Who knew science was so gross???

The researchers are still looking to team up with a perfume development company to get the ball rolling, so it might be a while before you see this on the shelves at CVS!

But the real questions is, do YOU think you would use a deodorant that only starts to smell good when you work up a sweat? Sound off in the comments below!

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Gwyneth Paltrow, Nicole Richie, & Demi Moore Welcome Spring With Beautiful Floral Headwear!

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Forget putting flowers in a vase. Why not put them in your hair?

This was the exact attitude of Gwyneth Paltrow, Nicole Richie, and Demi Moore who recently posed for a GORGEOUS editorial in the March issue of Harper's Bazaar!

[ Related: Gwyneth Vs. Katy Perry Vs. Solange! ]

The colorful headwear was designed by florist to the stars, Eric Buterbaugh, who is launching a new fragrance this month!

Boy, if his scent smells as good as his hats, we're totally going to buy it!

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Need A Fresh Dose Of Cara Delevingne? Here's A Nice Big Serving Of KOOKY!

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Burberry may have gotten a little more than they bargained for with this one… in the best way possible!

While Cara Delevingne was out promoting the brand's new fragrance My Burberry in New York on Tuesday, she randomly decided to show off her runway strut.

A silly version of it, that is!!

The in-demand model/actress/musician ditched her

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What A Stinkin' Mess! Justin Bieber & Taylor Swift Are Getting The Blame In This Game!

Filed under: Beauty BuzzTaylor SwiftJustin BieberFragranz!GIFs

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Justin Bieber has gotten a lot of shizz for a lot of different things he’s done — but he’s currently being blamed for something far more random!

Elizabeth Arden recently released their latest earnings report, and specifically blamed the Biebs for their massive $156 million loss in the past quarter. And Justin wasn’t the only celeb they tore down!!

Taylor Swift's name was also dragged through the mud, as the beauty brand accused her of contributing to “the biggest quarterly loss in the company’s history”.

So how da fuq are Bieber and Swifty tied to Elizabeth Arden’s financial mess??

Both of their fragrances

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Rihanna Wants Your Guy To Smell Like A Rogue Man! Find Out When Her Cologne Drops HERE!

Filed under: RihannaTwitterFragranz!

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It's almost here!

Rihanna tweeted like a mad woman this morning to announce the launch of her long awaited Rogue Man fragrance — and it's skinfully seXXXy!

In the ads she uploaded to Twitter earlier today, the songstress is seen nuzzled into the muscles of a hawwwt tatted man!

She revealed:

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Jessica Simpson Debuts A Booby-ful Ad Campaign For Her New Self-Titled Fragrance!

jessica simpson fragrance ad campaign

Helllooooo cleavage!!

Jessica Simpson has a new fragrance coming out, which is obviously accompanied by a new ad campaign. And in the ad, the blonde beauty certainly puts her breast foot forward…or, you know, just her breasts in general!

The soon-to-be-bride perches prettily in a sheer feathered Oscar de la Renta dress while her eponymous scent, Jessica Simpson, floats in the foreground.

Miz Simpson said of her latest concoction:

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Alicia Keys Is Glowing Gold As The Face Of Givency's New Frangrace! World, Meet Dahlia Divin!

Filed under: Alicia KeysGivenchyFragranz!

alicia keys givenchy ad

Perhaps the fashion house's inspiration was this artist's Grammy gold!

Alicia Keys is the official face of Givenchy's new fragrance Dahlia Divin — and the company's choice was divine perfection.

The songstress radiates light in the new ad (above) in an ornate Riccardo Tisci-desgined gold gown, with heavy appliqué detail work throughout her midsection.

The admitted "beauty virgin" looks stunning in the prints, officially set to launch with a commercial in September, featuring Alicia's glorious music.

We can hardly wait to see this melodic beauty in between our fav TV programs!

Loving Givenchy's choice, for realz!

[Image via Tim Walker/Givenchy]

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