What's the best way to market a kids movie? Put the characters on posters from the year's most popular movies for adults!
That's the route Disney took in the newest promotion for its upcoming animated tale Zootopia!
In a new campaign, the studio took the furry characters from the film and put them on movie posters spoofing some of the biggest blockbusters of 2015!
Video: Watch Zootopia's Literal Sloths In Charge Of The CMV!
Posters that got spoofed included Star Wars: The Force Awakens, Cinderella, Jurassic World, 50 Shades Of Grey, Ex Machina, and Straight Outta Compton!
Zootopia takes place in a fictitious city where civilized animals live together like humans, so it totally makes sense that they'd have similar big budget Hollywood movies… right?
Ch-ch-check out the HIGHlarious spoof posters (above) and go see Zootopia on March 4,2016!
[Image via Disney.]
Tags: 50 shades of grey, animated, cinderella, disney, ex machine, film flickers, highlarious, jurassic world, spoof, star wars, straight outta compton, zootopia