Target has another major hit on their hands, this time with the addition of Jason Wu.
People lined up early this past Sunday to be the first in the store for the launch of Wu’s collaboration with the major retailer.
The collection, which features over 50 pieces, ranges in price from $20 to $60. Not bad at all, considering Wu has dressed celebrities and politicians including the First Lady.
This can’t be right… Who knew the color pink wasn’t that popular?
A recent study published in the Harvard Business Review reveals that the pink ribbons used for Breast Cancer Awareness might not be all that effective simply because of the color.
The color pink is a gender cue which can trigger a "defensive response" among women.
“When women wrote an essay about gender, just 42% of them said they would donate to ovarian cancer research. When they wrote a gender-neutral essay, 77% did. And those who saw a pink ad about breast cancer were significantly less likely to say that they’d contract the disease than those who saw an ad with neutral colors. We thought, “This can’t be right.” So we kept running studies.
We looked at the effects of gender cues on women’s recall. We put breast cancer banner ads on a website we showed the subjects but never mentioned them. When the site was geared to women, 33% of women recalled the ads. When it was gender-neutral, 65% remembered. It’s been three years, and we have duplicated the same basic finding 10 times. It keeps happening.”
Though to be clear, the study found that it’s not the color itself but the fact that the color is a gender cue that triggers the response.
"Expecting people to come to your website is expecting them to make an extra effort. They're already on Facebook.
It's social networks like Facebook that are the center of people's lives. It's where their friends are. It's where they play games. And it's increasingly becoming where they shop."
Shopping for the lazy? Ha!
Facebook’s director of commerce partnerships adds that "Retailers who provide deeply social shopping experiences will see the most success.”
Would U prefer to shop on Facebook? Share your thoughts with us here.
During our exclusive interview with Joan and Melissa Rivers, the ladies told us about an exciting new business they’ve started — Shoparatti!
Shoparatti.com is described as a “one stop destination” featuring all the best selections from all the daily deal websites.
And set as the new Editor-in-Chief is Melissa!
The site will deal with anything and everything fashion related and will feature the best offers everyday from over 100 sites and share it with subscribers.
Check out the clip above to hear a passionate Rivers talk about it all.
Just hours after being arrested for reckless endangerment which occurred after the starlet allegedly chucked a bong out her window, Amanda Bynes is pleading her case to the court of public opinion!
Surprising absolutely no one, she sent out an unfocused tweet just minutes ago saying she never drinks or abuses drugs and that she definitely doesn't own a bong!!
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