Faux-Equalizer Bottle Is At Least Eye-Catching

As part of the liquor company’s Listen To Your Beat campaign, Ballantine’s Finest whiskey has just come out with a pretty cool deceiving bottle gimmick. The dark blue bottle has a luminescent coating which appears to react to the beat of the music. Though it’s not being sold retail, it is being distributed for use in pubs and nightclubs across Europe. Sadly, however, the coating doesn’t actually light up in response to the music, it only lights up intermittently so as to give the appearance of going with the music.

Not as cool as it could be. If they’re not selling it retail, they might as well go all out!

Do U think the gimmick is cool?

[Image courtesy of Ballantine’s Finest.]