We love how the Brits are cracking down on false advertising!
The Advertising Standards Authority in the UK has banned a Johnson & Johnson ad for Clean and Clear Spot Control Kit, and we think with good reason.
The advertisement uses “before” and “after” shots to show the effectiveness of the product: in the before segments, the girls look shiney and pimply, and afterward their skin is clear, smooth, and glowing – perhaps a little too much so.
The ASA received complaints about the ad, challenging the “after” images, and it then came to light that Johnson & Johnson had indeed used makeup on the girls for their “after” shots.
Johnson & Johnson tried to justify the ad, saying that all the girls were over 16, and were not models or actors, and that they had only used a “light powder [to] remove shine from the T-zone.” Conversely, no makeup (except for eye makeup) was permitted in the before pictures.
In the end, the ASA banned the ad, stating:
“We considered that, in order to make the before and after comparison fair, both shots should have been taken under the same conditions (both without makeup) to ensure that any visible improvement was an accurate representation of what could be achieved with the product.”
We agree! Check out the vid above and tell us if you do too!
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