Ryan Reynolds Gets Boss-y For Hugo

The Hugo Boss fragrance ads are about to get a lot more seksi!

The hunky Ryan Reynolds has been tapped to be the face of company’s fragrance line for men.

Ryan said of his new gig:

“Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives. I├óΓé¼Γäóm honored Boss invited me to be the face of its new men├óΓé¼Γäós fragrance.”

We hope they’re shirtless!

[Image via WENN.]