Marc Jacobs Gets Nekked For His New Fragrance

That’s one way to get someone’s attention!
For the first time ever, Marc Jacobs is appearing in his own ad campaign for his new men’s fragrance Bang.
So what does he do for his advertorial debut? He drops trough and spreads eagle!
Not surprisingly, this was MJ’s business partner Robert Duffy‘s idea. Marc said in an interview:

“Robert and I work closely with Coty on these projects, and he said, ‘Marc, you look so great now ├óΓé¼ΓÇ¥ you should be the model for men├óΓé¼Γäós fragrance.’ My immediate reaction was, I don├óΓé¼Γäót know. But then I came to see that it made sense. Men├óΓé¼Γäós fragrance, unlike women├óΓé¼Γäós in a certain way, is very personal. It├óΓé¼Γäós a layer on top of skin ├óΓé¼ΓÇ¥ for women, it can be like changing a makeup color, but not for men.
Once I agreed to be the model, I couldn├óΓé¼Γäót see what I would wear to express this. We tried it with clothes, but it didn├óΓé¼Γäót work. Then Juergen [Teller, who shot the campaign] had the idea for the silver Mylar, and it all came together. The silver Mylar also gives it that flash, that bang.”

Inneresting. But Duffy does have a point. Marc’s bod is bangin’ and if you’ve got it, why not flaunt it? Especially when you’re 47!!!
Marc also explains the name behind his first men’s fragrance in 10 years:

“The name came to me first. We had been approached by Coty to do another men├óΓé¼Γäós scent ├óΓé¼ΓÇ¥ we did one many years ago ├óΓé¼ΓÇ¥ and I was in the gym, and the name Bang came to me.
As a word, it has so many connotations, including a sexual connotation. And I loved the immediacy and the sound of the word. For me, fragrance is always a multilayered process ├óΓé¼ΓÇ¥ Bang was the catalyst for how this fragrance came to be. You├óΓé¼Γäóre drawn to try it, to experience it.”

Mix the name with the ad, it all comes together nicely.
You can get Bang’d by Marc starting on July 30th when the cologne hits shelves.
[Image courtesy of Marc Jacobs.]