All the way back in November news got out that Cheryl Cole Tweedy was wearing extensions in her L’Oreal commercial, which made fans down right mad.
In fact, some people were so upset that over 40 complaints were filed with Britain’s Advertising Standards Authority saying they were mislead by Cheryl’s unnatural locks.
Now, over 7 months later, the ASA has decided to reject the complaints and not ban the advert.
In a statement the ad authority explained:
“We considered most consumers would interpret the ads to mean the product would have an effect on the look and feel of hair that was weak, limp, lifeless, dull or straw-like. However, they were likely to understand that individual results would vary according to their own hair type.”
And there you have it.
Do U agree with their decision???
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