A journalist over at the Wall Street Journal is none too pleased with Old Navy and Levi’s new bootylicious ads.
In a recent article, Ray A. Smith describes Levi’s Curve ID slogan “All asses were not created equal” crude because of the language used to describe the derriere.
Really? This guy must not listen to any rap music or watch any TV.
Butt (ha!) consumers seem to disagree, the younger ones anyway. After all, they are the ones who would be buying the asset enhancing jeans, not granny.
Even advertising and branding experts think it’s a great way to get attention, calling the ads “fresh” and a different way to “stand out”.
Agreed!
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Oct 13, 2010 11:00am PDT
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