Rumer Willis Is The New Face Of Badgley Mischka

Who would have thunk it?

The designing duo of Badgley Mischka have selected Rumer Willis to front their spring 2011 ad campaign.

Ru will model everything from couture gowns, the new Mark + James contemporary line, swimwear and accessories.

James Badgley and Mark Mischka say they just adore the spawn of Demi Moore and Bruce Willis, adding:

“She is glamorous, youthful and fun. Rumer captures the spirit of all of our spring collections, especially our newly launched Mark + James collection.”

We’re actually excited to see Rumer’s ads.

Are U???