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H&M Teams Up With Hasbeens (Literally)

H&M Teams Up With Hasbeens (Literally)

swedish-hasbeens-for-hm.jpg
And we’re not kidding.
The makers of Swedish Hasbeens shoes is the latest label to collaborate with H&M.
Like their own label, the small collection for the fast fashion retailer will include environmentally friendly clog-style shoes.
Designer Emy Blixt said of the partnership:

“We have a strong belief in making better shoes for a better world. We want to make fashion more fun, creative and friendly to both the environment and people. We have loved designing for H&M! It’s a fantastic opportunity to spread the idea of Hasbeens and make these shoes available to more people around the world.”

Swedish Hasbeens walk into stores April 20th.

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Jan 20, 2011 13:30pm PDT

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