Is This The First Unretouched Makeup Ad???

According to Make Up For Ever, yes!
The cosmetic company decided to ditch Photoshop in their latest ad to show all the model’s imperfections.
If we had to guess, the “look ma! no Photoshop” line is some sort of publicity stunt.
It’s far more attention grabbing than saying “our product is so good you don’t need to retouch photos”, don’t cha think?