Benetton's New UNHATE Campaign Brings World Leaders Together

This will certainly get people talking!
Benetton has released their new UNHATE Foundation campaign that shows world leaders like Barack Obama and the Pope locking lips with other famous figureheads.
The foundation hopes posting these images “on the walls of locations symbolic of the desperately-needed peace process” like Tel Aviv, New York, Rome, Milan and Paris will contribute to the creation of a new culture of tolerance and to combat hatred.
Inneresting.
What do U think of these images? Thought provoking or another attempt of shockvertisng???