
Oh nos!
Proctor & Gamble have pulled Taylor Swift‘s new CoverGirl NatureLuxe mascara ad!
The ad included a disclaimer that read Taylor’s lashes were digitally enhanced in post production, which is false advertising according to the National Advertising Division of the Council of Business Bureaus Claims.
The director of the NAD, Andrea Levine, explained:
“You can├óΓé¼Γäót use a photograph to demonstrate how a cosmetic will look after it is applied to a woman├óΓé¼Γäós face and then ├óΓé¼ΓÇ£ in the mice type ├óΓé¼ΓÇ£ have a disclosure that says ├óΓé¼╦£okay, not really’.”
The advertising watchdog also asked Proctor & Gamble to prove certain claims made in the ad, but agreed to permanently discontinue the ad instead.
Dec 20, 2011 14:30pm PDT
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