Rita Ora Laces Up For Superga's Spring Campaign

Rita Ora has scored her FIRST-EVER ad campaign with Italian sneaker brand, Superga!
The How We Do singer will replace Alexa Chung, the brand’s ambassador since 2011, and appear in the S/S 2013 ads which drop in March.
Even though they had two wonderful years together, Alexa is very “happy the brand will continue with such a talented new signing.”
What a nice thing to say.
Between Rita as the new face and the Olsen Twins as Superga’s co-creative directors, the ads will definitely be super!!
[Image via Alberto Reyes/WENN & Superga.]