GUESS is prepping to launch, GUESS Girl, a new fragrance aimed at women in their early 20s.
Steve Mormoris, senior VP of global marketing at Coty Beauty said of the new fragrance:
“We were inspired by the 30th anniversary of Guess for this fourth launch with the brand. We wanted to create something that captured the fashion brand├óΓé¼Γäós sex appeal and youthful spirit.”
And that’s exactly what they did for the campaign.
Like the name suggests, the Ellen von Unwerth-lensed ad is very girly, featuring the buxom Amber Heard in a curve-hugging pink sequin mini to match the scent’s bottle.
The juice itself has strong floral notes, with hints of sandalwood and melon and will retail between $40 and $62 when it hits shelves in February.
We already know that it’s going to be wonderful and can’t wait to get a whiff!
[Image via Guess.]
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