Oh, look what we have here!
Beyonce! For H&M! As predicted!!!
We bet the BeyHive is buzzing like CRAY over this!
The fast fashion chain has unveiled the very first Inez & Vinoodh-lensed ad from the summer campaign, which will soon be splashed all over magazines and billboards, but this is just the beginning!
In addition to a slew of colorful ads, Bey will be gracing the small screen in a TV commercial directed by Jonas Akerlund with a new track called, Standing on the Sun.
YES!!! New tunes!
Mrs. Carter herself spoke of the process, saying:
“It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
On top of that awesomeness, the singer even designed some looks for this particular collection, which include a body-con dress, a beach gown, a sleeveless top, and high-waisted shorts.
Ann-Sofie Johansson, head of design at the brand, said of Bey’s efforts:
“They are full of her own personal style.”
And we wouldn’t have it any other way!
The ads will proudly bear the line “Beyonce as Mrs. Carter for H&M” and a quarter of the sales from a tie-dye bikini that Bey wears in one will be donated to the WaterAid charity.
And you can actually buy the stuff online and in stores in May.
Happy dance!
[Image via H&M]
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