Talk about SHOCKING!
CoverGirl‘s ad campaign with the NFL this year uses the slogan “Get Your Game Face On.” Well, after the tape of former Baltimore Ravens player Ray Rice beating his wife was released last week, people felt that NFL Commissioner Roger Goodell needed to be fired for letting this violence go on, and only giving players a slap on the wrist!
And they used CoverGirl to get their message across!
A Photoshopped picture of the company’s ad of a Ravens fan (above) added a black eye over the gorgeous girl’s mug, adding the slogan, “Get Your Game Face On.”
What made it even more shocking and ironic is that people who are victims of abuse typically have to wear makeup to cover it up.
The bigger problem for the company is that even though the image was Photoshopped, it’s such a good fake that it really seems like CoverGirl actually released their ad with a black eye, which makes no sense when you think about it.
Regardless, they now have a PR nightmare on their hands, and they have to decide if they want to side with the NFL, who only now is taking responsibility for ending domestic violence in their community, OR if they want to have their ads visible to the growing number of the sport’s female fans, despite Goodell turning a blind eye for all of these years.
Thoughts???
[Image via Twitter.]
