Demi Lovato Signs On As Face Of N.Y.C. Color! She's Perfect For It!

It’s been a good beauty year for Demi Lovato!
And now she can add another beauty contract to her resume!
The singer has been chosen as the new face of N.Y.C. Color cosmetics, a popular drugstore brand that is probably already on the radars of Demi’s teen and tween fan base! It certainly makes sense for her to promote it!
According to a spokesperson for the brand, Demi was chosen because

“…[S]he’s more than just a pretty face. She encourages dreaming and aspiration, but she’s still very approachable. We’re also going to be able to leverage her huge social-media following, especially on Twitter.”

[ Related: Recreate Demi’s Fault Cover Look For Less ]
For her part, Demi said:

“I’m really excited to be partnering with N.Y.C. New York Color. Their products make playing with different looks and trends fun, easy and affordable by all!”

Indeed! It’s definitely a better brand for Demi to partner with than a more expensive one that would be inaccessible to her fans.
Congrats, DemDem!
[Image via Coty]