We love stories like this!
An Indian clothing company called Viva N Diva has announced the face for its latest “Faces of Courage” campaign and it’s not your typical model (no offense to typical models), but an acid-burn survivor named Laxmi Agarwal.
Related: Acid Attack Survivor Raises Awareness With Beauty Vlog
The idea came to the brand’s designers Manan Shah and Rupesh Jhawar when they saw a calendar that featured women who had been victims of vicious acid attacks.
They said:
“For a moment we had seen beauty in a very different way and all we thought was to capture it to give it a meaning, to remove any speck of being a victim from those eyes and give them a stage, an employment, a platform, and a medium to flaunt it with style.”
Acid attacks, particularly on women, are unfortunately rather common in India. The patriarchal culture breeds male entitlement and even something like a light rejection from a woman can cause the man to become enraged and “punish” her by throwing acid on her face and body, scarring her for life.
It is heartening that brands like Viva N Diva choose to shed light on this awful, deplorable act while also giving victims a chance to regain their confidence.
The campaign also happens to be gorgeous. See pics in the gallery (above)!
P.S. You can donate to charities that seek to help victims and end this type of abuse HERE.
[Image via Viva N Diva]
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