Well, this is a match made in heaven!
On Monday, Under Armour announced Dwayne “The Rock” Johnson as the new face of their campaign, as well as celebrating the launch of their new partnership!
According to the press release, fans can expect to find footwear, apparel, and accessories for a complete collab.
Related: The Rock Lands A New TV Show!
And thankfully, no reveal like this would be complete without a peek at the ads!
In one shot (above), the Furious 7 star looks ready to kill another workout with his muscles just bulging! Dayum.
He even posted a glimpse on his Instagram, along with a lengthy caption detailing his partnership:
“IT’S OFFICIAL: Proud to announce our global partnership with @underarmour. A landmark deal where we’ll create the ‘DJ INSPIRED SERIES’ of footwear, apparel & lifestyle wear for men, women and kids to chase your greatness daily. As well as support UA’s Connected Fitness initiatives.
Another cool component to this deal is we’ll create product capsules in footwear, apparel and accessories inspired by the films I’m working on and the characters I’ll play. FOR EX: We’re creating innovative swimwear and cool INSPIRED SERIES rash guards I’ll be saving lives in, while trying not to trip when running in slo-motion down the beach in our big action comedy of BAYWATCH to the technologically advanced INSPIRED SERIES HOBBS gear, that he’ll kick that ass in, when we film FAST & FURIOUS 8.”
The 43-year-old continued:
“And here’s the best part of it all.. yes, we’ll create cool and innovative apparel, footwear and accessories for you guys to rock and hopefully be inspired by – but we’ll also help continue to build UA’s philanthropic initiative: UA FREEDOM, created to inspire, honor and support members of the US Military, First Responders and Public Safety Officials.
This deal’s been years in the making and as you can now see it’s a game changer and never been done in Hollywood. And to me, the most motivating factor of this whole thing is it will always come down to me and all of you ’round the world, waking up every morning, punching that clock and putting in the hard work with our own two hands. Let’s roll and have some fun along the way..#UA #DJ #IWill #BloodSweatAndRespect├░┼╕ΓÇÖ┬»├░┼╕ΓÇÿ┼á├░┼╕┬Å┬╛ * Link is in my bio.”
The Rock sounds pumped!!
While we’re not exactly sure how he finds the time for all these new projects, including his fast-paced film career, we think this is a great union!
You do you, Dwayne!
[Image via Under Armour.]
