The UK’s Advertising Standards Authority really doesn’t miss a thing.
After a single complaint filed against a Gucci print ad (above) and the group’s subsequent analysis, the image featuring model Avery Blanchard was deemed irresponsible advertising.
Related: Saint Laurent Ad Pulled By ASA
The ASA ruled:
“We noted that the model leaning against the wall was wearing a long dress so that only her lower legs, ankles, neck and head were visible. We considered that her torso and arms were quite slender and appeared to be out of proportion with her head and lower body. Further, her pose elongated her torso and accentuated her waist so that it appeared to be very small. We also considered that her sombre facial expression and dark make up, particularly around her eyes, made her face look gaunt. For those reasons, we considered that the model leaning against the wall appeared to be unhealthily thin in the image, and therefore concluded that the ad was irresponsible.”
Whomp.
The ad cannot be shown as is in the UK, and Gucci has been advised to be more responsible in its advertising.
Do you think this model appears too thin, Perezcious readers???
[Image via Gucci]
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