We’re guessing a male exec thought this one up…
The Wonder Woman movie has partnered up with Think Thin nutrition bars in one of the most tone deaf marketing moves EVER!
Related: Watch The New Wonder Woman Trailer
Wonder Woman is supposed to be strong and empowering, not worried about her diet or working on losing weight. What is this supposed to teach impressionable young girls who look up to the character? It took long enough to finally even GET a female superhero with her own blockbuster movie, and now this? Pathetic!
Twitter’s not happy about the diet bar promotion, either! You can ch-ch-check out some of their pissed off reactions (below)!
Wonder Woman character believes women are perfect the way they are. Having the character on a diet bar sends the wrong message.
— DC Women Kicking Ass (@dcwomenkicknass) May 5, 2017
@dcwomenkicknass This enraged me. Male characters marketed to hell & back, Wonder Woman on a diet bar called Think Thin. Unacceptable.
— (((CheshireKaz))) (@CheshireKaz) May 5, 2017
When you see the new Wonder Woman movie partnering with some brand called “think thin”
Waiting for internet reaction like pic.twitter.com/eGYjUcmjm3
— E. Latimer (@ELatimerWrites) May 4, 2017
Shilling body-shaming “think thin” weight loss bars is a betrayal of Wonder Woman’s character, which is par for the comics course right now
— Bailey (@the_author_) May 7, 2017
Warner Bros. doing a tone-deaf “think thin” diet bar promotion for Wonder Woman is the most Warner Bros. thing ever.
— Gary Legum (@GaryLegum) May 8, 2017
So we have low fat fro-yo and ‘think thin’ protein bars as marketing tie-ins for Wonder Woman. COME ON. https://t.co/P54nK3B7gb
— Amanda Heffernan (@chalkhands) May 10, 2017
women truly can’t have anything without it being related to weight-loss https://t.co/syD5RCxXui
— Alanna (@alannallama) May 10, 2017
@LKHamilton It’s Wonder Woman. Think strength, not think thin 🙁
— Marianne (@DanishWolf) May 6, 2017
The Wonder Woman partnering with Think Thin thing? Bad call, marketing arseholes, bad fucking call. pic.twitter.com/JCjNyoSqeC
— Ed (@eddsnotdead) May 5, 2017
Wonder Woman is all about empowering women to believe in themselves and take action, and tying her in with a diet bar is practically sacrilege.
Sigh. We can’t have anything nice.
What do YOU think of this promotion, Perezcious readers???
[Image via Warner Bros/ThinkThin.]
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