Alexa Chung Faces Pepe Jeans

Alexa Chung has been brought on board to be the new face of Pepe Jeans for their spring/summer 2010 campaign.

Photographed by Tom Munro, the fashion darling is flanked by Tom Guinness and Boyd Holbrook in the brand new campaign.

She looks pretty, but it’s kind of boring. Normally Pepe’s campaigns are super sexy, and this one’s just kinda so-so.

What do U think?

[Images courtesy of Tom Munro / Pepe Jeans.]