Alexa Chung To Hawk New Lacoste Fragrance

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For the first time ever, Lacoste is bringing on a female celebrity to front their fragrance campaign. And that lady is none other than the fashionable Alexa Chung!

Come this January the ex-MTV host will be the new face of the crocodile brand’s latest stank.

Deets on the fragrance were kept to a minimum, but we’re sure as the time gets closer the company will reveal more.

Congrats Miz Chung!

[Image via Daniel Deme/WENN.]

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Jun 10, 2010 12:00pm PDT