Because She's Worth It

Girls Aloud singer and X Factor judge Cheryl Cole is the new face of L’Oreal Paris (presumably in the UK only)!

Her first campaign will be for Elvive Full Restore 5, a hair product to be released next month.

Of the new gig, Cole says, “I have always loved the brand and have always wanted to say the iconic phrase, ‘Because you’re worth it,’ so to be given that opportunity is absolutely amazing.’

Can’t wait to see the ads with pretty crooner!

[Image via WENN.]