This is mayjah!
Celebuspawn and Twilight star Bryce Dallas Howard is the new face of Kate Spade, making her the first celebrity to ever appear in the brand’s campaign.
So why the change?
Kate Spade president Deborah LLoyd explains:
“We├óΓé¼Γäóve been looking for someone to have a partnership with, as opposed to a flirtation. We loved her, and that she grew up with the brand.├óΓé¼┬ªShe├óΓé¼Γäós not just a pretty face. She├óΓé¼Γäós a multitalented woman, which represented the brand very well.”
As for Bryce, she couldn’t be more excited.
Ron Howard‘s daughter says of her new gig:
“The Kate Spade offer came up and I kind of lost my mind. There├óΓé¼Γäós something about that brand that, from a young age, I really, really, really connected with. It was always the thing I wanted for Christmas├óΓé¼┬ªsince I was 15 or 16. It represents a lifestyle that I always really loved.├óΓé¼┬ªIt├óΓé¼Γäós my first experience [in an ad campaign]. But I wouldn├óΓé¼Γäót have been good otherwise.├óΓé¼┬ªIt just would have been obvious if I weren├óΓé¼Γäót into the brand.”
Not bad for being a first-timer.
Congrats!
[Image courtesy of Kate Spade.]
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