Never one to shy away from controversy, Calvin Klein has always had a penchant for racy and eye-opening advertising campaign. Now, a new campaign featuring Klein girl Eva Mendes is causing a stir in New York.
Situated in SoHo, the billboard ad features a steamy Miz Mendes in her lacies, tugging at the tighties of a handsome male model. The suggestive ad has some residents up in arms: “Some of us don’t want to expose our kids to something like this – it’s borderine pornography,” said one local. We see what he’s saying – it’s basically large scale foreplay, after all. But then, sex sells: another resident said, “I think it’s sexy as hell. It makes me want to go out and buy some drawers like that. This one is way sexier than any before.”
We see both sides of the argument. We actually like the sexy ad, but maybe it’s better suited for print in magazines where the audience is less broad and arbitrary. That way children and those offended aren’t subjected to the advertisement and Calvin Klein can target a demographic that is more likely to be allured and less apt to take offense.
What do U think? Are you offended by the sultry ad?
[Image courtesy of NY Daily News.]
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