Get ready for the first ever Calvin Klein Collection commercial which is set to air this weekend during the red carpet at the Golden Globes.
The ad was directed by Fabien Baron and will star Tyson Ballou and Klein’s latest hottie, Lara Stone.
The ad will feature the entire collection in 15-, 30-, 60- and 90-second formats and will then run on different networks in the hopes to reach over 20 million viewers.
Tom Murry, CKI President, adds about the commercial:
“It helps illustrate the lifestyle of our Collection. We feel it has a fairly extensive shelf life and we can run it again this year, or next year. This is iconic Calvin product. We can run it in Milan or in Tokyo, or around a store-opening event, for instance. It really has multiple usages.”
Then check out above for a special 30 second preview of one of the ads.
Thoughts???
-
Categories
