The Advertising Standards Authority claims another victim!
This time it’s the Clairol Nice ‘n’ Easy commercial featuring Christina Hendricks going from her signature red hair to a bright golden blonde.
Related: Saint Laurent Ad Banned For Too-Skinny Model
The ASA investigated the ad’s suggestion that it’s possible to go from red to blonde with only one step, and the investigation prompted the brand to admit that the commercial was actually filmed in reverse.
Christina was told not to dye her hair for eight weeks before the shoot, at which point her hair was dyed the blonde shade. On the second day of the shoot her hair was dyed red again.
The ASA concluded that because of this the ad “misleadingly exaggerated the capability of the product,” and the commercial is now banned in the UK.
See the full ad (below)!
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