Shocking, but gorgeous!
Rather than bringing the seks, Diane Kruger is looking very angelic and virginal in the new ad for Calvin Klein‘s new fragrance, Beauty.
Quite a change from the usual CK ads with sweaty, greasy models humping each other!
The label’s creative director Francisco Costa explained the concept during a dinner held at the flagship store on Madison Avenue:
“Certainly sex is in our DNA, but this fragrance speaks to a different audience [than scents like Obsession and Euphoria.] It is very much the spirit of Collection ├óΓé¼ΓÇ¥ elegant, sophisticated, timeless and beautiful ├óΓé¼ΓÇ¥ and designed to appeal to a more mature customer. This is a woman in her 40s, who is self-assured and secure.”
Catherine Walsh, senior vice president of American Fragrances at Coty adds:
“It├óΓé¼Γäós very elegant, and that├óΓé¼Γäós why we wanted to work with Diane. This woman we├óΓé¼Γäóre trying to portray ├óΓé¼ΓÇ¥ she├óΓé¼Γäós not someone who doesn├óΓé¼Γäót have experiences in her life. We wanted this woman to be worldly and well-traveled, a confident woman and a woman who had strength.”
We like the idea. And as much as we like seeing half nekked models, their new ad is refreshing. Hopefully it will appeal to their new audience.
What do U think???
[Image courtesy of Calvin Klein.]
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