Diesel's Still Being Stupid For Fall

Looks like Diesel‘s milking this whole “stupid” thing for all it’s worth.

For their Diesel Island fall campaign, the clothing company’s super creative tagline is “Land of the stupid, Home of the brave”.

Hmm.

We think it’s time to go back to the drawing board and come up with some new ideas.

The first time was funny, but now it’s just stupid — literally.

[Images courtesy of Diesel.]