Does Champagne Really Need A Face???

Looks like Terry Richardson‘s original finger pointer has a new job.

Model Rie Rasmussen will be the new face of the 200 year old champagne house Perrier-Jouet.

Umm, why?

If it’s been around for that long, shouldn’t it already have a well established reputation?

But more importantly, why her!? She’s not exactly a looker, but maybe after a couple bottles of Perrier-Jouet she is.

[Image via Zibi/WENN.]