Dove‘s new campaign sure is inneresting.
Having exhausted all of its #realbeauty possibilities, the beauty brand has now resorted to subjecting its innocent bottles into taking on different “body” shapes to mimic the curves of the women using the products.
Or something like that.
Related: Jewelry Brand’s Perverted Slogan Goes Viral
A statement from the company reads:
“From curvaceous to slender, tall to petite, and whatever your skin colour, shoe size or hair type, beauty comes in a million different shapes and sizes. Our six exclusive bottle designs represent this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too.”
“Iconic bottle”??? Calm down. It’s literally just a bottle.
Anyway, the whole idea is to make bottles look like different body types, from rotund to tall and slim to hourglass, etc. They may have succeeded but was it worth it? The whole thing is just dumb.
Twitter let ’em have it, in typical Twitter fashion.
thanks Dove but I already have a body wash that matches my natural curves 🙂 pic.twitter.com/IIkKAn0LjQ
— Tim Federle (@TimFederle) May 8, 2017
You’re a straight up bitch if you buy the skinny Dove bottle.
— Joel Kim Booster (@ihatejoelkim) May 8, 2017
a spokesperson from dove just crawled out of my shower drain to tell me all bodies are beautiful and women can play sports too
— helena cell (@pilotbacon) May 8, 2017
yeah give me the sexy curvy dove bottle,, i want to fuck it!!! https://t.co/YBkrEIFsFg
— libby watson 🥞 (@libbycwatson) May 8, 2017
hey y’all, Dove here to debut new line inspired by common mental illnesses like depression, ADHD, and anxiety! weird it’s all dry shampoo
— cat comrade (@rachelmillman) May 8, 2017
Empowering!!! Dove just launched new soap bottles that fit into your asshole no matter how fucked up the rest of your body is!!! #REALBEAUTY pic.twitter.com/OMVaaOk0vK
— Mitra Jouhari (@tweetrajouhari) May 8, 2017
@FastCompany @Dove These are only realistic body types for The Muses from Hercules… pic.twitter.com/xTEC1vMmB1
— Omri (@Omri_Rawrlan) May 8, 2017
@vvnightingale Dove is a company that always tries shit like this and fails spectacularly. 😂😂😂😂
— Aisling ☆☽ (@aislingbrock) May 8, 2017
BOTTLES. THEY’RE JUST LIKE US. https://t.co/Mow91Sq5jF
— Jan Rosenberg (@KickTheJan) May 8, 2017
Sigh…. @Dove @Unilever
There’s surely better, more impactful ways to promote body positivity? https://t.co/Txk8GFqIL2
— Karen Quinlan Byrne (@LadyKQB) May 8, 2017
I love the new Dove bottles! pic.twitter.com/r6khr7T7TJ
— Halloumi Gay (@lexfirth) May 8, 2017
Anyway, so this was apparently a total FAIL. LOLz!
Check out the clip for yourself (below)!
Oh, Dove. You meant well.
[Image via Dove]
-
Categories
