French Frost Wants The Real Gemma

This is awesome.

After all the hype over off-again model Gemma Ward‘s fuller figure, reborn company Frost French is weighing in (pun intended) on the matter, but in a very positive way.

Sadie Frost and Jemima French, the clothing line’s founders, want Gemma to model for their new ad campaign – but not when she rejoins the fashion world in a few years. They want her now, at her current “heavy” weight (we think she looks great). According to sources, the company wants a “real girl” to face their brand.

This all comes after Frost French was rescued by a Norwegian investor and subsequently opened their second store in London earlier this month.

We hope Gemma signs on to do the campaign! Very, very exciting on all counts.

[Image via WENN.]