Gwyneth Paltrow Is The Woman De Jour For Hugo Boss

Gwyneth Paltrow is finally getting around to fulfilling all her duties as the face of the new Hugo Boss perfume Jour, and the official commercial is now here in all its soft-lit glory!

Watch as Gwynnie caresses a rack of pristine white clothes and smiles at herself knowingly in the mirror. Yes, life is perfect when you’re a rich and beautiful movie star.

But the peeps at Boss also had the actress sit down and chat with them about how perfume makes her feel and all the little things she does in the morning to start her day on the right foot!

Check out those enlightening clips…AFTER THE JUMP!!!