Is This Madonna's New Lingerie Model???

Now that Material Girl has hit stores, Madonna is moving on to her next fashion line: lingerie.
We mentioned back in February that Madge had plans to create a lingerie collection called Truth or Dare and it’s rumored that Playboy cover girl Jess Donckers will be the face of the line.
What? Was Taylor Momsen not available? We all know how much she enjoys prancing around in not a lot of clothing.
The Belgian model revealed that the photo shoot for the collection is taking place at the end of August with photographer Frank De Mulder will be behind the camera.
Inneresting choice.
Thoughts???
[Image courtesy of Jess Donckers.]