After raking in over $1 BILLION on her last fragrances, why stop now?
Jennifer Lopez will soon debut her latest stank, Love & Glamour, making for her 17th launch.
Being the perfectionist that she is, Jenny did admit to driving the folks over at Coty a little crazy. She explains:
“I drive [Coty] a little bit crazy because it├óΓé¼Γäós always not signature enough. I go back and say things like, ├óΓé¼╦£Can we push the sandalwood a little bit more, can we make a tiny bit more sexy?├óΓé¼Γäó To translate that into actual chemistry is a difficult thing. Then they go back and say, ├óΓé¼╦£What does she mean by sexy?├óΓé¼Γäó And I├óΓé¼Γäóm like, ├óΓé¼╦£You know if you [take] that little piece that smells a little bit like wood but has a little bit of musk? But I just want you to add a little bit of sweetness. Can you do that for me?├óΓé¼Γäó And then I think we are in the right direction. And then they come with one or two variations and I say, ├óΓé¼╦£No, that├óΓé¼Γäós not it.├óΓé¼Γäó It├óΓé¼Γäós a long process.”
Can you say, ‘DIVA’!? She’d drive us crazy too!
J. Lo also explains how she came up with the bottle design for Love & Glamour:
“We wanted to do something that fit in with the name. We thought of a woman on a red carpet with a gown and being the height of glamour at an amazing party at some black-tie event. It looks like a sculptural piece of a woman in a gown.├óΓé¼┬¥
We’re guessing she was inspired by herself considering the bottle is very curvy.
For the ads, J. Lo went old Hollywood, which works. It’s little cheesy, but at least it’s not her getting a lovey dovey with her hubby Skeletor Marc Anthony.
Love & Glamour hits shelves in October.
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