Jason Wu's Mew-se Promotes His Target Collection

Jason Wu must not be superstitious when it comes to black cats because he’s hoping this one will bring him good fortune.
Over the weekend a billboard for the designer’s Target collection went up in New York City starring Wu’s muse, Milu.
It’s definitely attention grabbing, but what about those who don’t know who Jason Wu is? This ad makes it look like he’s an artist rather than a designer.
What do U think???
[Images via Christopher Peterson / Fashionista.]