JCPenney is spreading some serious body positivity!
The department store’s new ad campaign, Here I Am, features fierce females like Project Runway winner Ashley Nell Tipton, best-selling author Jes Baker, and even singer Mary Lambert, who was featured on Macklemore‘s pro-LGBT song Same Love.
All these lovely ladies opened up about how their size shouldn’t define them in the company’s newest promo, which is all about curve confidence!
Related: JCPenney Defends Its ‘Period Skirt!’
Jes proudly exclaimed that all women are capable of anything, regardless of their size, saying:
“We’re countering a lifetime of learned hatred. Fat girls can do whatever they want. I thought I couldn’t wear a bikini and I can, and I love it.”
The gorgeous gal also explained she’s finally learning to accept herself:
“That’s a pretty powerful thing for me, especially when you’ve been taught your entire life that you need to shrink or hide or disappear.”
Mary echoed that sentiment, expressing:
“My size is not an indicator of my worth.”
Absolutely!
Style blogger Gabi Fresh also appeared in the campagin, and said that being skinny wouldn’t change who she is as a human being:
“The only person who should be defining me is me. Even if I lost 100 lbs. tomorrow I would still be the person I am now. I would still be GabiFresh.”
And Ashley declared that isn’t even something curvy women should strive for:
“We’re not shy, we’re not trying to hide. I am beautiful, I am sexy, I am everything.”
Ch-ch-check out the inspiring ad (above)!
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