This seems silly.
A Louis Vuitton ad featuring a seamstress has been banned by the Advertising Standards Agency saying the advert is misleading after a whopping 3 people complained they didn’t believe their products were made entirely by hand.
The ASA claims Louis V breached the “truthfulness clause”, explaining:
“We noted that we had not seen documentation that detailed the entire production process for Louis Vuitton products or that showed the proportion of their manufacture that was carried out by hand or by machine. Because we had not seen evidence that demonstrated the extent to which Louis Vuitton products were made by hand, we concluded that the ads were misleading.”
The luxury goods company did admit that sewing machines are used to manufacture their products, but the process isn’t completely automated and there are over 100 stages to make an item including handcrafting techniques.
Unfortunately, the ASA wasn’t having it and have ordered them to cease the ad.
Dumb.
Do U think the ads should be banned???
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