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Abercrombie & Fitch

MTV Responds To A&F's Anti-Sitch Campaign

MTV Responds To A&F's Anti-Sitch Campaign

mtv-situation-abercrombie-and-fitch-offer-pr-stunt.jpg

MTV is calling out Abercrombie & Fitch for publicly offering The Situation money to not wear their clothes.

A rep for the network said:

“It’s a clever PR stunt and we’d love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television.”

We’re not so sure we’d call it a “clever” move when they previously sold “The Fitchuation” t-shirts and are still selling “GTL” tees.

To further prove our point, A&F’s stock dropped nearly 10% on Wednesday. Yeah buddy!

What do U think? Is Abercrombie being hypocritical???

[Image via Mario & Luigi/WENN.]

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Aug 17, 2011 17:00pm PDT