The Loewe Down On Penelope Cruz’s New Gig

She’s a busy, busy woman!
Penelope Cruz has just inked a three-year deal to work with Loewe, a Spanish leather-goods company owned by LVMH, for a faboosh ad campaign!
The best part is that it’s like this campaign was made for her! Lisa Montague, CEO of the company, said:

“It was specifically Penelope we wanted, rather than working with a celebrity. Working with an Oscar-winning actress with international recognition will be impactful.”

Loewe’s creative director, Stuart Vevers, agreed, adding:

“Penelope is Spain’s most famous woman. For us to collaborate feels right and natural.”

Pene’s expected to shoot the first campaign with Mert Alas and Marcus Piggot very soon since the ads are scheduled to debut in January.
Between pushing panties and this new gig, that means we’ll be seeing lots of Miz Cruz in the very near future. Not that we’re complaining!
[Image via Ramey Pix.]