Checkmate! Prada Makes Chess Fashionable

Who says fashion can’t be all fun and games!?
For the fall season Prada took their runway theme to heart and created a campaign featuring virtual Prada princesses playing a crazy game of chess.
As much as we love the playfulness of the campaign, Alexander McQueen did it first and a helluva lot better.
Check out the video (above) and tell us what U think!