If she wasn├óΓé¼Γäót a brand before, she’s definitely becoming one now because Taylor Swift just landed a three year deal with Keds!
For the first order of business, the footwear company is releasing a limited edition red shoe to coincide with her new album, RED, which drops October 22nd.
The sneakers will be available only on keds.com, taylorswift.com, nordstrom.com and journeys.com for $50.
The songstress explained why she’s sososo excited about partnering with the classic brand, saying:
“I├óΓé¼Γäóve been a fan of Keds for years, because they have two of my favorite elements of great style ├óΓé¼ΓÇ¥ they├óΓé¼Γäóre classic and effortless. I remember wearing Keds as a little kid, while riding my bike around the farm. When I got older, I started wearing them again. There├óΓé¼Γäós something cool about shoes that you can grow up with. I think they add something casual and cool to your look, and the new colors and patterns are so eclectic. I love pairing them with vintage looks.├óΓé¼┬¥
To hype up the release of Swift’s kicks, Keds is launching a campaign that encourages girls between the ages of 13 to 24 to share their stories of strength and bravery, and it will start with Taylor├óΓé¼Γäós!
Keds brand president, Rick Blackshaw, said Taylor’s “a superpositive role model for girls, a hero, in a sense” and hopes her story of moving to Nashville to pursue her singing career will inspire others to divulge their own.
Blackshaw added:
“Everything that we do runs through Taylor in terms of production in our collaboration. She├óΓé¼Γäós our North Star. She will help us expand the brand.”
Wow! Sounds like this is going to be a fabulous and successful partnership!
Ch-ch-check out the new kicks (below)!
[Image via Judy Eddy/WENN.]
