This Is One Way To Sell Jewelry

Looks like we won’t have to wait until February after all.

Bulgari‘s new umm, “face” Julianne Moore gets very nekked in this shot for the jewelry company’s 2010 ad campaign.

This looks more like a Playboy spread than an advertisement for jewelry that costs thousands of dollars.

What do U think?

Will this ad help sell jewels?

Or is Bulgari desperate for attention?

[Photography by Mert Alas & Marcus Piggot.]