Hmm, maybe it’s time to go back to the marketing drawing board, Veet peeps!
The hair removal company has faced quite a bit of backlash for a series of rather sexist commercials that basically compare equate even minor leg stubble to being “manly.”
The series is even called “Don’t Risk Dudeness.” Subtle!
We understand that they’re trying to sell their products, but is shaming women into feeling “unwomanly” really the way to go about it? Don’t women already get bombarded with ads that basically make them feel inadequate about their looks every day anyway? Why add to that?
And really, body hair is not a big deal. It’s certainly not the terrifying, unhygienic monster the ads make it out to be.
Not to mention, the commercials also promote stereotypical gender norms, which benefit no one.
It’s 2014, and companies need to do better than this!
See two more ads from the series …AFTER THE JUMP!!!
UPDATE: Veet has since removed the commercials, offering an apology:
“Hi├óΓé¼┬ªthis is the Veet marketing team in the US. We just wanted to let everyone know, we get it ├óΓé¼ΓÇ£ we’re women too. This idea came from women who told us that at the first hint of stubble, they felt like “dudes.” It was really simple and funny, we thought. To be honest, the 3 of us could really relate to these real-life moments and they made us laugh. Not everyone appreciated our sense of humor. We know that women define femininity in different ways. Veet helps those who choose to stay smooth. Our intention was never, ever, to offend anyone, so we decided to rethink our campaign and remove those clips. Thank you for letting us know how you feel.”
Hmm. Why do company apologies always sound so fake?
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