Archive for the 'Ad Campaigns' Category

Can fabulous cheekbones and an insouciant attitude help sell perfume?

The peeps at Calvin Klein are banking on it as they've cast the broody Rooney Mara in their latest ad campaign for new scent Downtown.

The actress wears a leather jacket and leans back against a red-brick wall in the first released ad (above) shot by Jean-Baptiste Mondino.

The fragrance itself, which boasts notes of Tunisian neroli, green pear and watery plum, will be available in stores nationwide in September.

Sounds YUMZ!

In addition to the ad campaign, Roons will star in a commercial for the perfume directed by David Fincher, who directed the actress in The Social Network and The Girl With The Dragon Tattoo.

That's a lot of talent in one commercial! It better be damn good!

[Image via Calvin Klein]

We already were a bit prepared when we saw Kate Bosworth wear Topshop at Coachella last month, but now we have a peek at her new festival collection.

And it's a Southwest frenzy!

The label has admitted that she's inspired them to create the new 16 piece collection and we can see why. Wearing a suede gilet, denim cutoss and brown sandals (above), Kate is seeing sitting on an old log in the hot sun looking like a desert rose.

The rest of the collection features

They don't call her a supermodel for nothing!

At 44 years old Christy Turlington will be replacing new mom Lara Stone as the face of Calvin Klein underwear!

The super's had a long history with the brand, which started in 1987 when she walked the catwalk for the Calvin Klein Collection's A/W line.

Christy went on to star in a plethora of CK ads including underwear, swimwear, jeans and four fragrance campaigns, so it's sorta like a homecoming of sorts.

For her panty revival, Christy's A/W 2013 campaign was captured by Mario Sorrenti, and is said to be inspired by Calvin Klein's "signature and provocative imagery".

In other words: it's gonna be HAWT!

The ads are slated to make their debut in September, but in the meantime, take a walk down memory lane by checking out Christy's previous CK ads (below)!

[Image via Calvin Klein/WWD.]

Nothing can top Rihanna's side boob!

Yesterday we showed you a behind-the-scenes look at Princess RiRi's second River Island collection, and now we have the professional ads for your viewing pleasure.

The artistic direction is not all that different from the her last campaign, but there're obvs new designs, including a seksi, high-low red dress, floral print separates, tie-dyed hoodies and jumpsuits, and a hot red one-piece swimsuit.

The singer also tweeted her love for the ads, saying:

Well, this is a surprise.

We would have pegged Nicole Kidman as a more logical spokesmodel for L'Wren Scott rather than Jimmy Choo, but an ad campaign is an ad campaign!

The 45-year-old actress has just been announced as the newest face of the lux brand, which is only weirder when you consider that she wears Manolo Blahniks and Nicholas Kirkwood heels far more often.

But, of course, everyone is happy with the partnership!

The new creative director of the label, Sandra Choi, said:

Some people are not ready for this jelly!

Beyonce's bootyliciousness is too hot to handle for some folks living on Manhattan's Lower East Side.

An H&M ad of the bikini-clad singer keeps getting censored, possibly by members of the neighborhood's highly religious Jewish community.

But every time the ad gets covered up, someone else uncovers it, revealing Bey's beautiful body for all the world to see!

A tipster sent in a photo (above) of the censorship in action and said:

Kate Moss is the lovely new face and body of St. Tropez's self tanner lotion, and now, she's taking us on a behind-the-scenes journey of her photo shoot!

Bronzed and shimmery, Kate strips down and shows off her toned body and practically flawless and makeup-free face for a wee dip in the pool.

But, the best part is when she tells us what makes HER feels most comfortable. Heads up, it has to be do with a garden.

Oh, and did we mention that she looks FABulous? UGH, can we have her cheekbones??

PRESSS PLAAAAY and watch glorious Kate (above)!!